BRANDING, DESIGN,
MARKETING

Find your Digital Strategy

What sets your organization or business apart? How do you connect with your audience? When do they need you? It may seem obvious, but doing it well can be a combination of art and science. Message, personality, mood, language, images, colour… Let us help you define your online presence, from branding and design to digital strategy.

BE IN THE DRIVERS SEAT

Nightboat Books is an independent publisher that decided they wanted to bring control of the sales to their website. We worked together to design a site that fit their brand and the features for promoting their books and authors.

There are a number of tools to engage users, depending on what is needed at the moment. New books are featured on the home page, along with articles, interviews, and events. More recently they added bundled products, subscriptions. Email newsletters and social media allow ongoing connection and return users to the site for more.

  • Custom WordPress Design + Development
  • Woo Commerce store
  • Book Catalog
  • Bundles, Subscriptions
  • Filter by genre, author, title
  • Events, Reviews, Articles
  • Donations
  • International shipping

MAKE A DIFFERENCE

What if the product you are selling is YOU? This was the case for professional speaker, consultant and trainer. With her services in high demand for in person engagements, she turned to online solutions to expand her product offerings and her audience.

Taking the lead from Outsource Marketing, we needed to design a site that would convey Marli’s unique personality and qualifications, authority and trust.

The digital strategy includes complimentary downloads and newsletter subscription to help build audience, educational resources and blog, her book available for sale in multiple formats, a directory of workshop options, and a custom calendar showing available dates for booking. Online course materials and video training are also accessible via the website.

  • Design to support and enhance brand 
  • WordPress custom development
  • Forms and Mail Chimp integration
  • Online store for book sales and digital products
  • Availability calendar

TAKING IT DOWNTOWN

As a member driven organization, they saw what could be achieved when they banded together. We worked closely with the Executive Director to identify

  • Customized Calendar
  • Event Categories
  • Memberships + Donations
  • Show Pages