Originally developed in-house to help our clients manage the various logins for their web properties, we quickly discovered that this idea was something that would be immensely useful to a much wider market. This has taken us down the path of product design, and Kitestrings has become our flagship product.

Kitestrings has been an ongoing project involving every aspect of our skill set here at Medium Rare – user experience design, interaction design, graphic design, and Ruby on Rails web development. Now that we’re moving into a full launch of the product, we’re doing all of the same marketing work that we can do for our clients: content and communication strategy, SEO, paid search advertising, inbound marketing for lead generation, sales funnel building and more.